Marketing theory and practice

Michael J. Baker (Editor), Olivier Badot (Editor), Ken Bernard (Editor), Stephen Brown (Editor), Douglas Brownlie (Editor), Sara Carter (Editor), K.C. Chan (Editor), Bernard Cova (Editor), Keith Crosier (Editor), Adamantios Diamantopoulos (Editor), Bill Donaldson (Editor), Sean Ennis (Editor), Pervez Ghauri (Editor), Susan J. Hart (Editor), Peter Leeflang (Editor), Dale Littler (Editor), Michael C. McDermott (Editor), Lyn Mcgregor (Editor), Shan Rajagopal (Editor), Daniel Tixier (Editor)John Webb

Research output: Book/ReportEdited Book

Search results

  • 1995

    Modelling markets

    Leeflang, P., 1995, Marketing theory and practice. Baker, M. J. & et al (eds.). 3rd ed. Palgrave Macmillan, p. 125-159 35 p. (Marketing management).

    Research output: Chapter in Book/Published conference outputChapter (peer-reviewed)peer-review