Marketing's decline: a wild exaggeration?

Evmorfia Argyriou, John A. Saunders, P. Leeflang, Peter C. Verhoef

Research output: Preprint or Working paper › Working paper

Original language	English
Publisher	Chartered Institute of Marketing
Publication status	Published - 21 Jan 2009

Cite this

@techreport{9144443e8fb942abb3e95383a6fd22f9,

title = "Marketing's decline: a wild exaggeration?",

author = "Evmorfia Argyriou and Saunders, {John A.} and P. Leeflang and Verhoef, {Peter C.}",

year = "2009",

month = jan,

day = "21",

language = "English",

publisher = "Chartered Institute of Marketing",

type = "WorkingPaper",

institution = "Chartered Institute of Marketing",

}