Measurement invariance of marketing instruments: Implications for cross country studies

M. Gabbott, F. Mavondo, Y. Tsarenko, Graham J. Hooley, Gordon Greenley

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2003
EventProceedings of Academy of Marketing Annual Conference - Aston Business School, Aston University, Birmingham
Duration: 1 Jul 2003 → …

Conference

ConferenceProceedings of Academy of Marketing Annual Conference
CityAston Business School, Aston University, Birmingham
Period1/07/03 → …

Cite this

Gabbott, M., Mavondo, F., Tsarenko, Y., Hooley, G. J., & Greenley, G. (2003). Measurement invariance of marketing instruments: Implications for cross country studies. Paper presented at Proceedings of Academy of Marketing Annual Conference, Aston Business School, Aston University, Birmingham, .
Gabbott, M. ; Mavondo, F. ; Tsarenko, Y. ; Hooley, Graham J. ; Greenley, Gordon. / Measurement invariance of marketing instruments: Implications for cross country studies. Paper presented at Proceedings of Academy of Marketing Annual Conference, Aston Business School, Aston University, Birmingham, .
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year = "2003",
language = "English",
note = "Proceedings of Academy of Marketing Annual Conference ; Conference date: 01-07-2003",

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Gabbott, M, Mavondo, F, Tsarenko, Y, Hooley, GJ & Greenley, G 2003, 'Measurement invariance of marketing instruments: Implications for cross country studies' Paper presented at Proceedings of Academy of Marketing Annual Conference, Aston Business School, Aston University, Birmingham, 1/07/03, .

Measurement invariance of marketing instruments: Implications for cross country studies. / Gabbott, M.; Mavondo, F.; Tsarenko, Y.; Hooley, Graham J.; Greenley, Gordon.

2003. Paper presented at Proceedings of Academy of Marketing Annual Conference, Aston Business School, Aston University, Birmingham, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - Measurement invariance of marketing instruments: Implications for cross country studies

AU - Gabbott, M.

AU - Mavondo, F.

AU - Tsarenko, Y.

AU - Hooley, Graham J.

AU - Greenley, Gordon

PY - 2003

Y1 - 2003

M3 - Paper

ER -

Gabbott M, Mavondo F, Tsarenko Y, Hooley GJ, Greenley G. Measurement invariance of marketing instruments: Implications for cross country studies. 2003. Paper presented at Proceedings of Academy of Marketing Annual Conference, Aston Business School, Aston University, Birmingham, .