Measurement invariance of marketing instruments: Implications for cross country studies

M. Gabbott, F. Mavondo, Y. Tsarenko, Graham J. Hooley, Gordon Greenley

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2003
EventProceedings of Academy of Marketing Annual Conference - Aston Business School, Aston University, Birmingham
Duration: 1 Jul 2003 → …

Conference

ConferenceProceedings of Academy of Marketing Annual Conference
CityAston Business School, Aston University, Birmingham
Period1/07/03 → …

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