Measurement invariance of marketing instruments: Implications for cross country studies

M. Gabbott, F. Mavondo, Y. Tsarenko, Graham J. Hooley, Gordon Greenley

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2003
Event	Proceedings of Academy of Marketing Annual Conference - Aston Business School, Aston University, Birmingham Duration: 1 Jul 2003 → …

Conference	Proceedings of Academy of Marketing Annual Conference
City	Aston Business School, Aston University, Birmingham
Period	1/07/03 → …

Cite this

@conference{bc9c7b23c26241169a6414a319a3a14a,

title = "Measurement invariance of marketing instruments: Implications for cross country studies",

author = "M. Gabbott and F. Mavondo and Y. Tsarenko and Hooley, {Graham J.} and Gordon Greenley",

year = "2003",

language = "English",

note = "Proceedings of Academy of Marketing Annual Conference ; Conference date: 01-07-2003",

}

Measurement invariance of marketing instruments: Implications for cross country studies. / Gabbott, M.; Mavondo, F.; Tsarenko, Y. et al.
2003. Paper presented at Proceedings of Academy of Marketing Annual Conference, Aston Business School, Aston University, Birmingham.

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review