Measurement invariance of marketing instruments: Implications for cross country studies

M. Gabbott, F. Mavondo, Y. Tsarenko, Graham J. Hooley, Gordon Greenley

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2003
EventProceedings of Academy of Marketing Annual Conference - Aston Business School, Aston University, Birmingham
Duration: 1 Jul 2003 → …

Conference

ConferenceProceedings of Academy of Marketing Annual Conference
CityAston Business School, Aston University, Birmingham
Period1/07/03 → …

Cite this

Gabbott, M., Mavondo, F., Tsarenko, Y., Hooley, G. J., & Greenley, G. (2003). Measurement invariance of marketing instruments: Implications for cross country studies. Paper presented at Proceedings of Academy of Marketing Annual Conference, Aston Business School, Aston University, Birmingham, .