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Measuring internal market orientation
Ian N. Lings
*
, Gordon E. Greenley
*
Corresponding author for this work
Marketing & Strategy
Research output
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peer-review
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Business & Economics
Internal Market Orientation
100%
Internal Marketing
46%
Staff
20%
Staff Retention
18%
Retail Services
15%
Managerial Behavior
15%
Internal Market
14%
Employers
12%
Market Orientation
12%
Empirical Evidence
12%
Organizational Factors
12%
Conceptualization
10%
Customer Satisfaction
9%
Employees
5%
Engineering & Materials Science
Marketing
59%
Customer satisfaction
24%
Compliance
17%
Personnel
15%
Social Sciences
marketing
24%
staff
18%
customer
8%
employer
8%
employee
7%
market
5%
management
4%
evidence
4%
literature
4%