Measuring internal market orientation

Business & Economics

• Internal Market Orientation 100%
• Internal Marketing 46%
• Staff 20%
• Staff Retention 18%
• Retail Services 15%
• Managerial Behavior 15%
• Internal Market 14%
• Employers 12%
• Market Orientation 12%
• Empirical Evidence 12%
• Organizational Factors 12%
• Conceptualization 10%
• Customer Satisfaction 9%
• Employees 5%

Engineering & Materials Science

• Marketing 59%
• Customer satisfaction 24%
• Compliance 17%
• Personnel 15%

Social Sciences

• marketing 24%
• staff 18%
• customer 8%
• employer 8%
• employee 7%
• market 5%
• management 4%
• evidence 4%
• literature 4%