| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 2001 ANZMAC conference |
| Subtitle of host publication | bridging marketing theory and practice |
| Editors | S. Chetty, B. Collins |
| Publication status | Published - 2001 |
| Event | 2001 ANZMAC Conference - Melbourne, Australia Duration: 1 Dec 2001 → 5 Dec 2001 |
Conference
| Conference | 2001 ANZMAC Conference |
|---|---|
| Country/Territory | Australia |
| City | Melbourne |
| Period | 1/12/01 → 5/12/01 |
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