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Metamorphosis of Indian electoral campaigns: Modi's social media experiment
Kawaljeet Kapoor
, Yogesh Kumar Dwivedi
Advanced Services Group
Operations and Service Management
Aston Business School
Swansea University
University College of Swansea
Research output
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peer-review
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Keyphrases
India
100%
Social Media
100%
Moderate Resolution Imaging Spectroradiometer (MODIS)
100%
Electoral Campaign
100%
Narendra Modi
100%
Prime Minister
50%
Political Parties
50%
Print Media
50%
Social Media Use
50%
Broadcast Media
50%
Political Movements
50%
Barack Obama
50%
Election Campaigning
50%
Majority Vote
50%
Stratagem
50%
US Presidential Elections
50%
Indian National Congress
50%
Social Adoption
50%
Social Media Campaigning
50%
Arts and Humanities
Campaigning
100%
Electoral campaigns
100%
India
66%
Elections
66%
United States of America
33%
Majority
33%
Prime ministers
33%
era
33%
victory
33%
Voters
33%
Barack Obama
33%
Dialog
33%
Social Sciences
India
100%
United States of America
50%
Print Media
50%
Political Movements
50%
Political Party
50%
Broadcast Medium
50%
Earth and Planetary Sciences
India
100%