Abstract
This paper aims to identify barriers and enablers of the growing use of Metaverse in tourism by examining users’ intention in selecting a tourist location and hotel for vacation. It employs a mixed methods approach conducted in two phases, namely exploratory and confirmatory. The grounded theory’s twin slate approach allows extracting the factors in the first exploratory phase. The second (confirmatory) phase employs structural equation modeling to analyze the data. The results show that the Perceived Usage Barrier, Perceived Risk Barriers, and Perceived Value Barriers pose as significant barriers to the adoption of the Metaverse.
| Original language | English |
|---|---|
| Number of pages | 26 |
| Journal | Asia Pacific Journal of Tourism Research |
| Early online date | 18 Oct 2024 |
| DOIs | |
| Publication status | E-pub ahead of print - 18 Oct 2024 |
Bibliographical note
Copyright © 2024 Asia Pacific Tourism Association. This is an Accepted Manuscript version of the following article, accepted for publication in Asia Pacific Journal of Tourism Research and published on 18 October 2024. This version is made available under the terms of the Creative Commons Attribution-NonCommercial License (https://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.Keywords
- Metaverse tourism
- Tourism barriers
- continuance intention to use Metaverse
- intention to use Metaverse
- tourism enablers
- tourist involvement