Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours

Gabrielle Daniels-Gombert, Keith Glanfield, Pieter S Leeflang

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 29 Jun 2018
Event21st World Marketing Congress - University of Porto, Porto, Portugal
Duration: 27 Jun 201829 Jun 2018

Conference

Conference21st World Marketing Congress
Country/TerritoryPortugal
CityPorto
Period27/06/1829/06/18

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