Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours

Gabrielle Daniels-Gombert, Keith Glanfield, Pieter S Leeflang

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 29 Jun 2018
Event21st World Marketing Congress - University of Porto, Porto, Portugal
Duration: 27 Jun 201829 Jun 2018

Conference

Conference21st World Marketing Congress
CountryPortugal
CityPorto
Period27/06/1829/06/18

Cite this

Daniels-Gombert, G., Glanfield, K., & Leeflang, P. S. (2018). Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours. Paper presented at 21st World Marketing Congress, Porto, Portugal.