Mixed Signals:  The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours

Gabrielle Daniels-Gombert; Keith Glanfield; Pieter S Leeflang

Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours

Gabrielle Daniels-Gombert
, Keith Glanfield
, Pieter S Leeflang

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 29 Jun 2018
Event	21st World Marketing Congress - University of Porto, Porto, Portugal Duration: 27 Jun 2018 → 29 Jun 2018

Conference

Conference	21st World Marketing Congress
Country/Territory	Portugal
City	Porto
Period	27/06/18 → 29/06/18

Cite this

@conference{04722fb594f74f1f9cea27a018356f3a,

title = "Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees{\textquoteright} Organisational Identification And Role Behaviours",

author = "Gabrielle Daniels-Gombert and Keith Glanfield and Leeflang, \{Pieter S\}",

year = "2018",

month = jun,

day = "29",

language = "English",

note = "21st World Marketing Congress ; Conference date: 27-06-2018 Through 29-06-2018",

}

Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours. / Daniels-Gombert, Gabrielle; Glanfield, Keith; Leeflang, Pieter S.
2018. Paper presented at 21st World Marketing Congress, Porto, Portugal.

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review