Abstract
In this study I critically review models that specify competitive reaction effects. I discuss different model structures and summarize my findings on competitive reaction effects and factors that explain competitive reactions. I discuss the many models of competitive market response that have been developed and classify them into twelve sets of models that are related to each other in a logical manner through the evolutionary model-building concept.
| Original language | English |
|---|---|
| Pages (from-to) | 322-358 |
| Number of pages | 37 |
| Journal | Schmalenbach Business Review |
| Volume | 60 |
| Issue number | October |
| DOIs | |
| Publication status | Published - Oct 2008 |
Keywords
- competition
- marketing
- models
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