Modeling competitive responsiveness

Peter S.H. Leeflang

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of marketing decision models
EditorsBerend Wieringa
PublisherSpringer
Pages211-251
Number of pages41
ISBN (Electronic)978-0-387-78213-3
ISBN (Print)978-0-387-78212-6, 0-387-78212-5, 978-1-4419-4610-2
Publication statusPublished - 11 Sep 2008

Cite this

Leeflang, P. S. H. (2008). Modeling competitive responsiveness. In B. Wieringa (Ed.), Handbook of marketing decision models (pp. 211-251). Springer.