Modeling competitive responsiveness

Peter S.H. Leeflang

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of marketing decision models
EditorsBerend Wieringa
PublisherSpringer
Pages211-251
Number of pages41
ISBN (Electronic)978-0-387-78213-3
ISBN (Print)978-0-387-78212-6, 0-387-78212-5, 978-1-4419-4610-2
Publication statusPublished - 11 Sep 2008

Cite this

Leeflang, P. S. H. (2008). Modeling competitive responsiveness. In B. Wieringa (Ed.), Handbook of marketing decision models (pp. 211-251). Springer.
Leeflang, Peter S.H. / Modeling competitive responsiveness. Handbook of marketing decision models. editor / Berend Wieringa. Springer, 2008. pp. 211-251
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Leeflang, PSH 2008, Modeling competitive responsiveness. in B Wieringa (ed.), Handbook of marketing decision models. Springer, pp. 211-251.

Modeling competitive responsiveness. / Leeflang, Peter S.H.

Handbook of marketing decision models. ed. / Berend Wieringa. Springer, 2008. p. 211-251.

Research output: Chapter in Book/Report/Conference proceedingChapter

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T1 - Modeling competitive responsiveness

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M3 - Chapter

SN - 978-0-387-78212-6

SN - 0-387-78212-5

SN - 978-1-4419-4610-2

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BT - Handbook of marketing decision models

A2 - Wieringa, Berend

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Leeflang PSH. Modeling competitive responsiveness. In Wieringa B, editor, Handbook of marketing decision models. Springer. 2008. p. 211-251