Original language | English |
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Title of host publication | Handbook of marketing decision models |
Editors | Berend Wieringa |
Publisher | Springer |
Pages | 211-251 |
Number of pages | 41 |
ISBN (Electronic) | 978-0-387-78213-3 |
ISBN (Print) | 978-0-387-78212-6, 0-387-78212-5, 978-1-4419-4610-2 |
Publication status | Published - 11 Sept 2008 |
Modeling competitive responsiveness
Peter S.H. Leeflang
Research output: Chapter in Book/Published conference output › Chapter