Modeling competitive responsiveness

Peter S.H. Leeflang

Research output: Chapter in Book/Published conference outputChapter

Original languageEnglish
Title of host publicationHandbook of marketing decision models
EditorsBerend Wieringa
PublisherSpringer
Pages211-251
Number of pages41
ISBN (Electronic)978-0-387-78213-3
ISBN (Print)978-0-387-78212-6, 0-387-78212-5, 978-1-4419-4610-2
Publication statusPublished - 11 Sept 2008

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