Modeling competitive responsiveness

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	Handbook of marketing decision models
Editors	Berend Wieringa
Publisher	Springer
Pages	211-251
Number of pages	41
ISBN (Electronic)	978-0-387-78213-3
ISBN (Print)	978-0-387-78212-6, 0-387-78212-5, 978-1-4419-4610-2
Publication status	Published - 11 Sept 2008

Cite this

@inbook{84d08e38942c475ba4fe47862cc66ae7,

title = "Modeling competitive responsiveness",

author = "Leeflang, \{Peter S.H.\}",

year = "2008",

month = sep,

day = "11",

language = "English",

isbn = "978-0-387-78212-6",

pages = "211--251",

editor = "Berend Wieringa",

booktitle = "Handbook of marketing decision models",

publisher = "Springer",

address = "Germany",

}

TY - CHAP

T1 - Modeling competitive responsiveness

AU - Leeflang, Peter S.H.

PY - 2008/9/11

Y1 - 2008/9/11

UR - http://www.springer.com/business+%26+management/marketing/book/978-0-387-78212-6

M3 - Chapter

SN - 978-0-387-78212-6

SN - 0-387-78212-5

SN - 978-1-4419-4610-2

SP - 211

EP - 251

BT - Handbook of marketing decision models

A2 - Wieringa, Berend

PB - Springer

ER -