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Modelling markets
Peter Leeflang
Marketing and Entrepreneurship
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Chapter in Book/Published conference output
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Chapter (peer-reviewed)
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peer-review
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Dive into the research topics of 'Modelling markets'. Together they form a unique fingerprint.
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Keyphrases
Decision Maker
100%
Advertising Expenditure
100%
Profit Performance
33%
Sales Performance
33%
Direction of Causation
33%
Optimal Budget
33%
Formalized Model
33%
Brand Manager
33%
Economics, Econometrics and Finance
Marketing
100%