|Publication status||Unpublished - 2006|
|Event||Academy of Marketing Conference (AM 2006) - London, United Kingdom|
Duration: 4 Jul 2006 → 7 Jul 2006
|Conference||Academy of Marketing Conference (AM 2006)|
|Period||4/07/06 → 7/07/06|
Gilliland, D. I., & Kim, S. K. (2006). Multi-component evaluation of channel trade programs: positive outcomes, negative outcomes, and moderator effects. Paper presented at Academy of Marketing Conference (AM 2006), London, United Kingdom.