Multi-component evaluation of channel trade programs: positive outcomes, negative outcomes, and moderator effects

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusUnpublished - 2006
EventAcademy of Marketing Conference (AM 2006) - London, United Kingdom
Duration: 4 Jul 20067 Jul 2006

Conference

ConferenceAcademy of Marketing Conference (AM 2006)
CountryUnited Kingdom
CityLondon
Period4/07/067/07/06

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