Multi-component evaluation of channel trade programs: positive outcomes, negative outcomes, and moderator effects

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - 2006
EventAcademy of Marketing Conference (AM 2006) - London, United Kingdom
Duration: 4 Jul 20067 Jul 2006

Conference

ConferenceAcademy of Marketing Conference (AM 2006)
CountryUnited Kingdom
CityLondon
Period4/07/067/07/06

Cite this

Gilliland, D. I., & Kim, S. K. (2006). Multi-component evaluation of channel trade programs: positive outcomes, negative outcomes, and moderator effects. Paper presented at Academy of Marketing Conference (AM 2006), London, United Kingdom.