Multi-component evaluation of channel trade programs: positive outcomes, negative outcomes, and moderator effects

David I. Gilliland, S.K. Kim

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Unpublished - 2006
Event	Academy of Marketing Conference (AM 2006) - London, United Kingdom Duration: 4 Jul 2006 → 7 Jul 2006

Conference	Academy of Marketing Conference (AM 2006)
Country/Territory	United Kingdom
City	London
Period	4/07/06 → 7/07/06

Cite this

@conference{62a153b3fc08427dbffbe27e4c1a1274,

title = "Multi-component evaluation of channel trade programs: positive outcomes, negative outcomes, and moderator effects",

author = "Gilliland, {David I.} and S.K. Kim",

year = "2006",

language = "English",

note = "Academy of Marketing Conference (AM 2006) ; Conference date: 04-07-2006 Through 07-07-2006",

}