Multi-dimensional Analysis of Utilities in Pricing Games

Gajanan Panchal, Vipul Jain

Research output: Chapter in Book/Published conference outputConference publication


The utility for players or agents is the
quantification of their happiness or satisfaction. It can be the
function of single parameter or many. In game theory
literature, utility is the function of strategy they wish to play. In
many cases, it is assumed that the utility for a player is the
function of single strategy. In this paper, we have considered
the multiple strategies of players to define their utilities. We
have developed the model to analyze these utilities of players
involved in pricing games (Supplier-buyer game). We have
taken a numerical example to validate the model. Also we have
extended our analysis to the combination of pricing and
production game (Supplier-supplier game) which serves as an
input for supplier selection process.
Original languageEnglish
Title of host publication2011 IEEE International Conference on Service Operations and Logistics, and Informatics
ISBN (Electronic)978-1-4577-0574-8
ISBN (Print)978-1-4577-0573-1
Publication statusPublished - 2011


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