My brand? Your brand? Or our brand? Integrating retail front-line employees post an acquisition

Keith Glanfield, Leslie de Chernatony, Yannis Suvatjis

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2015
EventAcademy of Marketing Science World Marketing Congress - Università degli Studi di Bari "Aldo Moro", Bari, Italy
Duration: 14 Jul 201518 Jul 2015

Congress

CongressAcademy of Marketing Science World Marketing Congress
CountryItaly
CityBari
Period14/07/1518/07/15

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