Narrative pace control practices in the digital age: how do people consume television (tv) series?

Stephanie Feiereisen; Dina Rasolofoarison; Cristel A. Russell; Hope Jensen-Schau

Narrative pace control practices in the digital age: how do people consume television (tv) series?

Stephanie Feiereisen, Dina Rasolofoarison, Cristel A. Russell, Hope Jensen-Schau

Marketing & Strategy

Research output: Unpublished contribution to conference › Abstract › peer-review

Abstract

Digital devices are profoundly changing the way individuals consume media entertainment, and in particular television (TV). Our research contributes to prior work on narrative processing by advancing a more comprehensive theorization of narrative pace when control is in the hands of story receivers as opposed to storytellers. Using the empirical context of TV series viewing we draw on in-depth interviews to uncover 1) consumer narrative pace control practices such as multi-episode viewing sometimes colloquially called “binge-watching” or replaying specific scenes, and 2) the factors that drive the adoption of such practices, including the countervailing forces of narrative satiation and need for closure, as well as curiosity and enjoyment of mystery.

Original language	English
Pages	63-64
Number of pages	2
Publication status	Published - 2015
Event	44th European Marketing Academy Conference - Leuven, Belgium Duration: 27 May 2015 → 28 May 2015

Conference

Conference	44th European Marketing Academy Conference
Country/Territory	Belgium
City	Leuven
Period	27/05/15 → 28/05/15

Cite this

@conference{97c0e95c355c41dfac525316e4eda22e,

title = "Narrative pace control practices in the digital age: how do people consume television (tv) series?",

abstract = "Digital devices are profoundly changing the way individuals consume media entertainment, and in particular television (TV). Our research contributes to prior work on narrative processing by advancing a more comprehensive theorization of narrative pace when control is in the hands of story receivers as opposed to storytellers. Using the empirical context of TV series viewing we draw on in-depth interviews to uncover 1) consumer narrative pace control practices such as multi-episode viewing sometimes colloquially called “binge-watching” or replaying specific scenes, and 2) the factors that drive the adoption of such practices, including the countervailing forces of narrative satiation and need for closure, as well as curiosity and enjoyment of mystery.",

author = "Stephanie Feiereisen and Dina Rasolofoarison and Russell, {Cristel A.} and Hope Jensen-Schau",

year = "2015",

language = "English",

pages = "63--64",

note = "44th European Marketing Academy Conference ; Conference date: 27-05-2015 Through 28-05-2015",

}

TY - CONF

T1 - Narrative pace control practices in the digital age

T2 - 44th European Marketing Academy Conference

AU - Feiereisen, Stephanie

AU - Rasolofoarison, Dina

AU - Russell, Cristel A.

AU - Jensen-Schau, Hope

PY - 2015

Y1 - 2015

N2 - Digital devices are profoundly changing the way individuals consume media entertainment, and in particular television (TV). Our research contributes to prior work on narrative processing by advancing a more comprehensive theorization of narrative pace when control is in the hands of story receivers as opposed to storytellers. Using the empirical context of TV series viewing we draw on in-depth interviews to uncover 1) consumer narrative pace control practices such as multi-episode viewing sometimes colloquially called “binge-watching” or replaying specific scenes, and 2) the factors that drive the adoption of such practices, including the countervailing forces of narrative satiation and need for closure, as well as curiosity and enjoyment of mystery.

AB - Digital devices are profoundly changing the way individuals consume media entertainment, and in particular television (TV). Our research contributes to prior work on narrative processing by advancing a more comprehensive theorization of narrative pace when control is in the hands of story receivers as opposed to storytellers. Using the empirical context of TV series viewing we draw on in-depth interviews to uncover 1) consumer narrative pace control practices such as multi-episode viewing sometimes colloquially called “binge-watching” or replaying specific scenes, and 2) the factors that drive the adoption of such practices, including the countervailing forces of narrative satiation and need for closure, as well as curiosity and enjoyment of mystery.

UR - https://kuleuvencongres.be/EMAC2015/

M3 - Abstract

SP - 63

EP - 64

Y2 - 27 May 2015 through 28 May 2015

ER -

Narrative pace control practices in the digital age: how do people consume television (tv) series?

Abstract

Conference

Other files and links

Fingerprint

Cite this