O impacto dos recursos da empresa na performance de inovação

Translated title of the contribution: The impact of marketing resources on innovation performance

Graham J. Hooley, M. Perin, C. Sampaio

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Translated title of the contribution	The impact of marketing resources on innovation performance
Original language	Portuguese
Pages	1865
Number of pages	1
Publication status	Published - Sept 2006
Event	30º Encontro da ANPAD (EnANPAD 2006) - Salvador, Brazil Duration: 23 Sept 2006 → 27 Sept 2006

Keywords

@conference{0a905e67084342e89724fcd1bfae649b,

title = "O impacto dos recursos da empresa na performance de inova{\c c}{\~a}o",

keywords = "corporate resources, innovation performance, recursos da empresa, desempenho da inova{\c c}{\~a}o",

author = "Hooley, {Graham J.} and M. Perin and C. Sampaio",

year = "2006",

month = sep,

language = "Portuguese",

pages = "1865",

note = "30º Encontro da ANPAD (EnANPAD 2006) ; Conference date: 23-09-2006 Through 27-09-2006",

}

TY - CONF

T1 - O impacto dos recursos da empresa na performance de inovação

AU - Hooley, Graham J.

AU - Perin, M.

AU - Sampaio, C.

PY - 2006/9

Y1 - 2006/9

KW - corporate resources

KW - innovation performance

KW - recursos da empresa

KW - desempenho da inovação

M3 - Unpublished Conference Paper

SP - 1865

T2 - 30º Encontro da ANPAD (EnANPAD 2006)

Y2 - 23 September 2006 through 27 September 2006

ER -