On the relationships between market orientation and generic competitive strategies: a case study in China

Riliang Qu

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - 2004
EventAcademy of Marketing Annual Conference 2004 - Cheltenham, United Kingdom
Duration: 6 Jul 20048 Jul 2004

Conference

ConferenceAcademy of Marketing Annual Conference 2004
CountryUnited Kingdom
CityCheltenham
Period6/07/048/07/04

Cite this

Qu, R. (2004). On the relationships between market orientation and generic competitive strategies: a case study in China. Paper presented at Academy of Marketing Annual Conference 2004, Cheltenham, United Kingdom.