Online grocery provision resistance: understanding urban (non-)collaboration and ambiguous supply chain environments

Ronan de Kervenoael, Burçin Bozkaya, Mark Palmer

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

This chapter investigates the resistance by institutional actors in ambiguous supply chain environments for online grocery provision. Recent studies have shown that significant shifts in urban geographies are increasing consumers' expectations of online retail provision. However, at the same time there is also growing evidence that the collaborative practice in online grocery provision within the urban supply chains is resisted. That these trends are found despite growing demand of online provision highlights both the difficulty of bringing geographically dispersed supply partners together and the problems associated with operating within and across ambiguous environments. Drawing upon twenty-nine in-depth interviews with a range of institutional actors, including retail, logistics, and urban planning experts within an urban metropolis in an emerging market, we detail the different ways that collaboration is resisted in online retail provision. Several different patterns of resistance were identified in (non-) collaboration notably, ideological, functional, regulatory and spatial.

Original languageEnglish
Title of host publicationBusiness organizations and collaborative web
Subtitle of host publicationpractices, strategies and patterns
EditorsKamna Malik, Praveen Choudhary
PublisherIGI Global
Pages120-143
Number of pages24
ISBN (Electronic)978-1-6096-0582-7
ISBN (Print)978-1-6096-0581-0
DOIs
Publication statusPublished - Jun 2011

Publication series

NamePremier Reference Source
PublisherIGI Global

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    de Kervenoael, R., Bozkaya, B., & Palmer, M. (2011). Online grocery provision resistance: understanding urban (non-)collaboration and ambiguous supply chain environments. In K. Malik, & P. Choudhary (Eds.), Business organizations and collaborative web: practices, strategies and patterns (pp. 120-143). (Premier Reference Source). IGI Global. https://doi.org/10.4018/978-1-60960-581-0.ch009