Online-questionaire design guidelines

Research output: Chapter in Book/Published conference outputChapter (peer-reviewed)peer-review


As a new medium for questionnaire delivery, the internet has the potential to revolutionize the survey process. Online (web-based) questionnaires provide several advantages over traditional survey methods in terms of cost, speed, appearance, flexibility, functionality, and usability. Designers of online-questionnaires are faced with a plethora of design tools to assist in the development of their electronic questionnaires. Little, if any, support is incorporated, however, within these tools to guide online-questionnaire designers according to best practice. In essence, an online-questionnaire combines questionnaire-based survey functionality with that of a webpage/site. As such, the design of an online-questionnaire should incorporate principles from both contributing fields. Drawing on existing guidelines for paper-based questionnaire design, website design (paying particular attention to issues of accessibility and usability), and existing but scarce guidelines for electronic surveys, we have derived a comprehensive set of guidelines for the design of online-questionnaires. This article introduces this comprehensive set of guidelines – as a practical reference guide – for the design of online-questionnaires.
Original languageEnglish
Title of host publicationHandbook of research on electronic surveys and measurements
EditorsRodney A. Woods, Roberty Woods, Jason D. Baker
Place of PublicationHershey (US)
PublisherIGI Global
Number of pages21
ISBN (Print)978-1-59140-792-8
Publication statusPublished - Sept 2006


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