Optimizing the application of strategies promoting electronic procurement systems towards sustainable construction in the building lifecycle: A neurofuzzy model approach

Digital transformations in the built environment address inefficiencies and sustainability issues in the building lifecycle. Accordingly, electronic procurement systems (EPSs) have benefits that improve the economic, environmental and social initiatives for sustainable construction. However, the slow rate of EPSs uptake evinces the need for strategic approaches towards their widespread implementation. Scoping the previous studies on EPSs, there is a lack of research on the influence dynamics of these strategies for effective promotion of EPSs in the built environment. Therefore, this study investigates the dynamic influences of strategies by using the neurofuzzy model for the effective promotion of EPSs implementation. Through a comprehensive literature review, 14 strategies were employed in an expert survey. A total of 121 datasets were collected and analyzed in the study. From the data analysis, five groups were derived: technology education, innovation culture management, technological stimulation environment, incentives and partnership mechanism and organizational integration support. Further, the neurofuzzy model and sensitivity analysis were used to predict and determine optimal strategies for promoting EPSs implementation. The findings showed dynamic ways of hybridizing the strategies for EPSs promotion. Two hybrid-approaches, in addition to other strategies, that actively enhance effective EPS implementation are ‘innovation culture management – technology education’ and ‘innovation culture management – incentives and partnership mechanism’. Additionally, the combinations of strategies that result in low promotion of EPSs were also highlighted. This study provides a deepened understanding of the dynamic influences of strategies for researchers and practitioners to effectively promote the widespread implementation of EPSs in the built environment.