Paths of the least resistance: understanding how motives form in international retail joint venturing

Mark J. Palmer, Martin Owens, Ronan J. De Kervenoael

Research output: Contribution to journalArticle

Abstract

Developing the premise that strategies are forged through an ongoing mutual process of developing motives and responses to multiple degrees of resistance, this paper examines the motives underpinning the adoption of joint venture strategies using empirical details from four British retail firms. The findings point to multiple motives forming from multiple paths of resistance in the foreign market, but also among individuals within the firm as well as across the whole international programme. Moreover, this study reveals a paradoxical tension between management's operational impatience to immediately ground the retail format and an overall wariness or gloomy perceptions associated with adopting an international retail joint venture. The paper therefore concludes that the motives and barriers are manifestations of the struggles involved in internationalising retail operations.
Original languageEnglish
Pages (from-to)965-989
Number of pages25
JournalService Industries Journal
Volume30
Issue number6
DOIs
Publication statusPublished - Jun 2010

Keywords

  • motives
  • resistance
  • international joint ventures
  • market barriers
  • internationalisation

Fingerprint Dive into the research topics of 'Paths of the least resistance: understanding how motives form in international retail joint venturing'. Together they form a unique fingerprint.

  • Cite this