TY - JOUR
T1 - Paths of the least resistance
T2 - understanding how motives form in international retail joint venturing
AU - Palmer, Mark J.
AU - Owens, Martin
AU - De Kervenoael, Ronan J.
PY - 2010/6
Y1 - 2010/6
N2 - Developing the premise that strategies are forged through an ongoing mutual process of developing motives and responses to multiple degrees of resistance, this paper examines the motives underpinning the adoption of joint venture strategies using empirical details from four British retail firms. The findings point to multiple motives forming from multiple paths of resistance in the foreign market, but also among individuals within the firm as well as across the whole international programme. Moreover, this study reveals a paradoxical tension between management's operational impatience to immediately ground the retail format and an overall wariness or gloomy perceptions associated with adopting an international retail joint venture. The paper therefore concludes that the motives and barriers are manifestations of the struggles involved in internationalising retail operations.
AB - Developing the premise that strategies are forged through an ongoing mutual process of developing motives and responses to multiple degrees of resistance, this paper examines the motives underpinning the adoption of joint venture strategies using empirical details from four British retail firms. The findings point to multiple motives forming from multiple paths of resistance in the foreign market, but also among individuals within the firm as well as across the whole international programme. Moreover, this study reveals a paradoxical tension between management's operational impatience to immediately ground the retail format and an overall wariness or gloomy perceptions associated with adopting an international retail joint venture. The paper therefore concludes that the motives and barriers are manifestations of the struggles involved in internationalising retail operations.
KW - motives
KW - resistance
KW - international joint ventures
KW - market barriers
KW - internationalisation
UR - http://www.scopus.com/inward/record.url?scp=77949327125&partnerID=8YFLogxK
UR - http://www.informaworld.com/openurl?genre=article&issn=0264-2069&volume=30&issue=6&spage=965
U2 - 10.1080/02642060802342653
DO - 10.1080/02642060802342653
M3 - Article
SN - 0264-2069
VL - 30
SP - 965
EP - 989
JO - Service Industries Journal
JF - Service Industries Journal
IS - 6
ER -