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Paving the way for "distinguished marketing"
Peter Leeflang
Marketing and Entrepreneurship
Rijksuniversiteit Groningen
Libera Università Internazionale degli Studi Sociali Guido Carli
Research output
:
Contribution to journal
›
Article
›
peer-review
54
Citations (SciVal)
Overview
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Keyphrases
Performance Measures
100%
Marketing Knowledge
100%
Marketing Discipline
100%
Marketing Performance
100%
Marketing Effort
100%
Marketing Tools
100%
General Trends
100%
Marketing Concept
100%
Social Sciences
Formalization
100%
Decision Making
50%
Scientific Methods
50%
Data Collection Technique
50%
Marketing Effort
50%
Economics, Econometrics and Finance
Marketing
100%
Performance Measure ψ
16%