Placing branding with organization theory

Matthew J. Brannan; Elizabeth Parsons; Vincenza Priola

Placing branding with organization theory

Matthew J. Brannan
, Elizabeth Parsons
, Vincenza Priola

Keele University

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	Branded lives
Subtitle of host publication	the production and consumption of meaning at work
Editors	Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
Place of Publication	Cheltenham (UK)
Publisher	Edward Elgar
Pages	185-196
Number of pages	12
ISBN (Electronic)	978-0-85793-814-5
ISBN (Print)	978-0-85793-622-6, 978-1-84980-092-1
Publication status	Published - 1 Feb 2011

Cite this

@inbook{c6c05767497f40bfb5fc3d55a5c0ac07,

title = "Placing branding with organization theory",

author = "Brannan, \{Matthew J.\} and Elizabeth Parsons and Vincenza Priola",

year = "2011",

month = feb,

day = "1",

language = "English",

isbn = "978-0-85793-622-6",

pages = "185--196",

editor = "Brannan, \{Matthew J.\} and Elizabeth Parsons and Vincenza Priola",

booktitle = "Branded lives",

publisher = "Edward Elgar",

}

TY - CHAP

T1 - Placing branding with organization theory

AU - Brannan, Matthew J.

AU - Parsons, Elizabeth

AU - Priola, Vincenza

PY - 2011/2/1

Y1 - 2011/2/1

UR - https://www.scopus.com/pages/publications/84881882009

UR - http://www.e-elgar.co.uk/bookentry_main.lasso?id=13917&breadcrumlink=&breadcrum=&sub_values=&site_Bus_Man=&site_dev=&site_eco=&site_env_eco=&site_inn_tech=&site_int_pol=&site_law=&site_pub_soc=

M3 - Chapter

SN - 978-0-85793-622-6

SN - 978-1-84980-092-1

SP - 185

EP - 196

BT - Branded lives

A2 - Brannan, Matthew J.

A2 - Parsons, Elizabeth

A2 - Priola, Vincenza

PB - Edward Elgar

CY - Cheltenham (UK)

ER -

Placing branding with organization theory

Other files and links

Branded lives: the production and consumption of meaning at work

Introduction

Cite this