Placing branding with organization theory

Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola

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  • 2011

    Introduction

    Brannan, M. J., Parsons, E. & Priola, V., 1 Feb 2011, Branded lives: the production and consumption of meaning at work. Brannan, M. J., Parsons, E. & Priola, V. (eds.). Cheltenham (UK): Edward Elgar, p. 1-16 16 p.

    Research output: Chapter in Book/Published conference outputChapter