Popping the question: questions and modality in written dating advertisements

Carol Marley

Research output: Contribution to journalArticle

Abstract

At the centre of the genre of dating advertisements is a tension between speech and writing, process and product, interaction and transaction. In this article I investigate some of the interpersonal resources available to writers of advertisements to achieve the goal of interacting in writing with a potential partner. I first consider the ways in which advertisers use questions and answers to enact and project speech-like interactional roles for themselves and their readers, in order to encourage an overt response to their textual initiations and open a conversation with a suitable partner. I then consider their use of modality to engage potential partners and negotiate mutual suitability. I conclude by comparing the generic function of these two areas of interpersonal resource and suggest a relationship of agnation between them.
Original languageEnglish
Pages (from-to)75-98
Number of pages24
JournalDiscourse Studies
Volume4
Issue number1
DOIs
Publication statusPublished - 2002

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resources
transaction
genre
conversation
writer
interaction
Interaction
Resources
Modality
Writing Process
Reader
Advertisers
Writer

Keywords

  • dating advertisements
  • functional grammar
  • interaction
  • modality
  • questions

Cite this

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Popping the question: questions and modality in written dating advertisements. / Marley, Carol.

In: Discourse Studies, Vol. 4, No. 1, 2002, p. 75-98.

Research output: Contribution to journalArticle

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