Predicting Consumer Adoption of Branded Subscription Services: A Prospect Theory Perspective

Steven Day*, Janet Godsell, Donato Masi*, Wanrong Zhang

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Fingerprint

Dive into the research topics of 'Predicting Consumer Adoption of Branded Subscription Services: A Prospect Theory Perspective'. Together they form a unique fingerprint.

Business & Economics

Earth & Environmental Sciences

Social Sciences