Prepaid monetary incentives on mail survey response

David Jobber, John A. Saunders, Vince-Wayne Mitchell

Research output: Contribution to journalArticle

Abstract

Increasing mail survey response using monetary incentives is a proven, but not always cost-effective, method in every population. This paper tackles the questions of whether it is worth using monetary incentives and the size of the inducement by testing a regression model of the impact of prepaid monetary incentives on response rates in consumer and organizational mail surveys. The results support their use and show that the inducement value makes a significant impact on the effect size. Importantly, no significant differences were found between consumer and organizational populations.
Original languageEnglish
Pages (from-to)21-25
Number of pages5
JournalJournal of Business Research
Volume57
Issue number1
DOIs
Publication statusPublished - Jan 2004

Keywords

  • mail survey
  • monetary incentives
  • response

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