Primary vendor capabilities in a mediated outsourcing model: can IT service providers leverage crowdsourcing?

Dorit Nevo*, Julia Kotlarsky

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Crowdsourcing platforms that attract a large pool of potential workforce allow organizations to reduce permanent staff levels. However managing this "human cloud" requires new management models and skills. Therefore, Information Technology (IT) service providers engaging in crowdsourcing need to develop new capabilities to successfully utilize crowdsourcing in delivering services to their clients. To explore these capabilities we collected qualitative data from focus groups with crowdsourcing leaders at a large multinational technology organization. New capabilities we identified stem from the need of the traditional service provider to assume a "client" role in the crowdsourcing context, while still acting as a "vendor" in providing services to the end-client. This paper expands the research on vendor capabilities and IT outsourcing as well as offers important insights to organizations that are experimenting with, or considering, crowdsourcing.

Original languageEnglish
Pages (from-to)17-27
Number of pages11
JournalDecision Support Systems
Issue numberC
Early online date13 May 2014
Publication statusPublished - Sept 2014

Bibliographical note

© 2014, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International


  • crowdsourcing
  • mediated outsourcing model
  • outsourcing
  • service provider
  • vendor capabilities


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