Product-market strategy comprehensiveness and business performance: an analysis of antecedents and moderators

Paul Hughes, Robert E. Morgan, Matthew Hughes, Nick J. Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAMA Winter Educators' Conference Proceedings
EditorsJean L. Johnson, John Hulland
Publication statusPublished - Jan 2006
EventAMA Winter Educators’ Conference 2006 - St. Petersburg, FL, United States
Duration: 17 Feb 200620 Feb 2006

Conference

ConferenceAMA Winter Educators’ Conference 2006
CountryUnited States
CitySt. Petersburg, FL
Period17/02/0620/02/06

Cite this

Hughes, P., Morgan, R. E., Hughes, M., & Lee, N. J. (2006). Product-market strategy comprehensiveness and business performance: an analysis of antecedents and moderators. In J. L. Johnson, & J. Hulland (Eds.), AMA Winter Educators' Conference Proceedings
Hughes, Paul ; Morgan, Robert E. ; Hughes, Matthew ; Lee, Nick J. / Product-market strategy comprehensiveness and business performance : an analysis of antecedents and moderators. AMA Winter Educators' Conference Proceedings. editor / Jean L. Johnson ; John Hulland. 2006.
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year = "2006",
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Hughes, P, Morgan, RE, Hughes, M & Lee, NJ 2006, Product-market strategy comprehensiveness and business performance: an analysis of antecedents and moderators. in JL Johnson & J Hulland (eds), AMA Winter Educators' Conference Proceedings. AMA Winter Educators’ Conference 2006, St. Petersburg, FL, United States, 17/02/06.

Product-market strategy comprehensiveness and business performance : an analysis of antecedents and moderators. / Hughes, Paul; Morgan, Robert E.; Hughes, Matthew; Lee, Nick J.

AMA Winter Educators' Conference Proceedings. ed. / Jean L. Johnson; John Hulland. 2006.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Product-market strategy comprehensiveness and business performance

T2 - an analysis of antecedents and moderators

AU - Hughes, Paul

AU - Morgan, Robert E.

AU - Hughes, Matthew

AU - Lee, Nick J.

PY - 2006/1

Y1 - 2006/1

M3 - Conference contribution

SN - 978-1-60423-559-3

BT - AMA Winter Educators' Conference Proceedings

A2 - Johnson, Jean L.

A2 - Hulland, John

ER -

Hughes P, Morgan RE, Hughes M, Lee NJ. Product-market strategy comprehensiveness and business performance: an analysis of antecedents and moderators. In Johnson JL, Hulland J, editors, AMA Winter Educators' Conference Proceedings. 2006