Product-market strategy comprehensiveness and business performance: an analysis of antecedents and moderators

Paul Hughes, Robert E. Morgan, Matthew Hughes, Nick J. Lee

Research output: Chapter in Book/Report/Conference proceedingConference publication

Original languageEnglish
Title of host publicationAMA Winter Educators' Conference Proceedings
EditorsJean L. Johnson, John Hulland
Publication statusPublished - Jan 2006
EventAMA Winter Educators’ Conference 2006 - St. Petersburg, FL, United States
Duration: 17 Feb 200620 Feb 2006

Conference

ConferenceAMA Winter Educators’ Conference 2006
CountryUnited States
CitySt. Petersburg, FL
Period17/02/0620/02/06

Cite this

Hughes, P., Morgan, R. E., Hughes, M., & Lee, N. J. (2006). Product-market strategy comprehensiveness and business performance: an analysis of antecedents and moderators. In J. L. Johnson, & J. Hulland (Eds.), AMA Winter Educators' Conference Proceedings