Original language | English |
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Title of host publication | AMA Winter Educators' Conference Proceedings |
Editors | Jean L. Johnson, John Hulland |
Publication status | Published - Jan 2006 |
Event | AMA Winter Educators’ Conference 2006 - St. Petersburg, FL, United States Duration: 17 Feb 2006 → 20 Feb 2006 |
Conference
Conference | AMA Winter Educators’ Conference 2006 |
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Country | United States |
City | St. Petersburg, FL |
Period | 17/02/06 → 20/02/06 |
Cite this
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Product-market strategy comprehensiveness and business performance : an analysis of antecedents and moderators. / Hughes, Paul; Morgan, Robert E.; Hughes, Matthew; Lee, Nick J.
AMA Winter Educators' Conference Proceedings. ed. / Jean L. Johnson; John Hulland. 2006.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
TY - GEN
T1 - Product-market strategy comprehensiveness and business performance
T2 - an analysis of antecedents and moderators
AU - Hughes, Paul
AU - Morgan, Robert E.
AU - Hughes, Matthew
AU - Lee, Nick J.
PY - 2006/1
Y1 - 2006/1
M3 - Conference contribution
SN - 978-1-60423-559-3
BT - AMA Winter Educators' Conference Proceedings
A2 - Johnson, Jean L.
A2 - Hulland, John
ER -