| Original language | English |
|---|---|
| Title of host publication | AMA Winter Educators' Conference Proceedings |
| Editors | Jean L. Johnson, John Hulland |
| Publication status | Published - Jan 2006 |
| Event | AMA Winter Educators’ Conference 2006 - St. Petersburg, FL, United States Duration: 17 Feb 2006 → 20 Feb 2006 |
Conference
| Conference | AMA Winter Educators’ Conference 2006 |
|---|---|
| Country | United States |
| City | St. Petersburg, FL |
| Period | 17/02/06 → 20/02/06 |
Cite this
Hughes, P., Morgan, R. E., Hughes, M., & Lee, N. J. (2006). Product-market strategy comprehensiveness and business performance: an analysis of antecedents and moderators. In J. L. Johnson, & J. Hulland (Eds.), AMA Winter Educators' Conference Proceedings
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title = "Product-market strategy comprehensiveness and business performance: an analysis of antecedents and moderators",
author = "Paul Hughes and Morgan, {Robert E.} and Matthew Hughes and Lee, {Nick J.}",
year = "2006",
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language = "English",
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editor = "Johnson, {Jean L.} and John Hulland",
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Hughes, P, Morgan, RE, Hughes, M & Lee, NJ 2006, Product-market strategy comprehensiveness and business performance: an analysis of antecedents and moderators. in JL Johnson & J Hulland (eds), AMA Winter Educators' Conference Proceedings. AMA Winter Educators’ Conference 2006, St. Petersburg, FL, United States, 17/02/06.
Product-market strategy comprehensiveness and business performance : an analysis of antecedents and moderators. / Hughes, Paul; Morgan, Robert E.; Hughes, Matthew; Lee, Nick J.
AMA Winter Educators' Conference Proceedings. ed. / Jean L. Johnson; John Hulland. 2006.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
TY - GEN
T1 - Product-market strategy comprehensiveness and business performance
T2 - an analysis of antecedents and moderators
AU - Hughes, Paul
AU - Morgan, Robert E.
AU - Hughes, Matthew
AU - Lee, Nick J.
PY - 2006/1
Y1 - 2006/1
M3 - Conference contribution
SN - 978-1-60423-559-3
BT - AMA Winter Educators' Conference Proceedings
A2 - Johnson, Jean L.
A2 - Hulland, John
ER -
Hughes P, Morgan RE, Hughes M, Lee NJ. Product-market strategy comprehensiveness and business performance: an analysis of antecedents and moderators. In Johnson JL, Hulland J, editors, AMA Winter Educators' Conference Proceedings. 2006