Product-market strategy comprehensiveness and business performance: an analysis of antecedents and moderators

Paul Hughes, Robert E. Morgan, Matthew Hughes, Nick J. Lee

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	AMA Winter Educators' Conference Proceedings
Editors	Jean L. Johnson, John Hulland
Publication status	Published - Jan 2006
Event	AMA Winter Educators’ Conference 2006 - St. Petersburg, FL, United States Duration: 17 Feb 2006 → 20 Feb 2006

Conference	AMA Winter Educators’ Conference 2006
Country	United States
City	St. Petersburg, FL
Period	17/02/06 → 20/02/06

Cite this

Hughes, P., Morgan, R. E., Hughes, M., & Lee, N. J. (2006). Product-market strategy comprehensiveness and business performance: an analysis of antecedents and moderators. In J. L. Johnson, & J. Hulland (Eds.), AMA Winter Educators' Conference Proceedings

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title = "Product-market strategy comprehensiveness and business performance: an analysis of antecedents and moderators",

author = "Paul Hughes and Morgan, {Robert E.} and Matthew Hughes and Lee, {Nick J.}",

year = "2006",

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language = "English",

isbn = "978-1-60423-559-3",

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booktitle = "AMA Winter Educators' Conference Proceedings",

note = "AMA Winter Educators{\textquoteright} Conference 2006 ; Conference date: 17-02-2006 Through 20-02-2006",

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T2 - AMA Winter Educators’ Conference 2006

AU - Hughes, Paul

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AU - Hughes, Matthew

AU - Lee, Nick J.

PY - 2006/1

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BT - AMA Winter Educators' Conference Proceedings

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Y2 - 17 February 2006 through 20 February 2006

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