Redefining neuromarketing as an integrated science of influence

Hans C. Breiter, Martin Block, Anne J. Blood, Bobby Calder, Laura Chamberlain, Nick Lee, Sherri Livengood, Frank J. Mulhern, Kalyan Raman, Don Schultz, Daniel B. Stern, Vijay Viswanathan, Fengqing (Zoe) Zhang

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Medicine & Life Sciences