Redefining neuromarketing

Martin P. Block; Don E. Schultz; Bobby Calder; Sherri Livengood; Hans Breiter; Frank J. Mulhern; Kalyan Raman; Daniel Stern; Vijay Viswanathan; Anne Blood; Laura Chamberlain; Nick Lee; Fengqing (Zoe) Zhang

Redefining neuromarketing

Martin P. Block
, Don E. Schultz
, Bobby Calder
, Sherri Livengood
, Hans Breiter
, Frank J. Mulhern
, Kalyan Raman
, Daniel Stern
, Vijay Viswanathan
, Anne Blood
, Laura Chamberlain
, Nick Lee
, Fengqing (Zoe) Zhang

Marketing and Entrepreneurship

Northwestern University, Evanston
Harvard University
Drexel University
Northwestern University, Chicago

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2015
Event	American Academy of Advertising 2015 Annual Conference - Chicago, IL, United States Duration: 26 Mar 2015 → 29 Mar 2015

Conference

Conference	American Academy of Advertising 2015 Annual Conference
Country/Territory	United States
City	Chicago, IL
Period	26/03/15 → 29/03/15

Cite this

@conference{c1ca8f2a5e514fc5a72dbdf29ea55dd1,

title = "Redefining neuromarketing",

author = "Block, \{Martin P.\} and Schultz, \{Don E.\} and Bobby Calder and Sherri Livengood and Hans Breiter and Mulhern, \{Frank J.\} and Kalyan Raman and Daniel Stern and Vijay Viswanathan and Anne Blood and Laura Chamberlain and Nick Lee and Zhang, \{Fengqing (Zoe)\}",

year = "2015",

language = "English",

note = "American Academy of Advertising 2015 Annual Conference ; Conference date: 26-03-2015 Through 29-03-2015",

}

TY - CONF

T1 - Redefining neuromarketing

AU - Block, Martin P.

AU - Schultz, Don E.

AU - Calder, Bobby

AU - Livengood, Sherri

AU - Breiter, Hans

AU - Mulhern, Frank J.

AU - Raman, Kalyan

AU - Stern, Daniel

AU - Viswanathan, Vijay

AU - Blood, Anne

AU - Chamberlain, Laura

AU - Lee, Nick

AU - Zhang, Fengqing (Zoe)

PY - 2015

Y1 - 2015

M3 - Unpublished Conference Paper

T2 - American Academy of Advertising 2015 Annual Conference

Y2 - 26 March 2015 through 29 March 2015

ER -