Rejection of supplier incentive programs: a reseller perspective

David I. Gilliland, S.K. Kim

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedings of Academy of Marketing conference 2003
Editors	Andrew Farrell, Nick Lee, I. Lings
Publication status	Unpublished - 2003
Event	Academy of Marketing Conference 2003 - Birmingham, United Kingdom Duration: 8 Jul 2003 → 10 Jul 2003

Conference	Academy of Marketing Conference 2003
Country/Territory	United Kingdom
City	Birmingham
Period	8/07/03 → 10/07/03

An examination of the consequences of market orientation in China
Qu, R. & Ennew, C. T., 2003, Proceedings of Academy of Marketing conference 2003. Farrell, A., Lee, N. & Lings, I. (eds.).
Research output: Chapter in Book/Published conference output › Conference publication
Do organisational commitment and job satisfaction influence service quality of the customer-contact employees in banking call centres?
Malhotra, N. & Mukherjee, A., 2003, Proceedings of Academy of Marketing conference 2003. Farrell, A., Lee, N. & Ling, I. (eds.).
Research output: Chapter in Book/Published conference output › Conference publication
The creation and evaluation of consumption-related interpersonal communication through on-line communities
Broderick, A. & Lee, N. J., 2003, Proceedings of Academy of Marketing conference 2003. Farrell, A., Lee, N. & Lings, I. (eds.).
Research output: Chapter in Book/Published conference output › Conference publication

Cite this

@inproceedings{2fce3807e9d34b0797efcb40894433dd,

title = "Rejection of supplier incentive programs: a reseller perspective",

author = "Gilliland, {David I.} and S.K. Kim",

year = "2003",

language = "English",

editor = "Andrew Farrell and Nick Lee and I. Lings",

booktitle = "Proceedings of Academy of Marketing conference 2003",

note = "Academy of Marketing Conference 2003 ; Conference date: 08-07-2003 Through 10-07-2003",

}