How an exporter can effectively craft a distributor agreement that encourages its network of foreign distributors to respond in pro-relational ways? This is an important issue as previous research has shown that relationship quality was linked to export performance. However, research failed to propose managerial tools that allowed exporters to foster relational phenomena in cross-border relationships. In this study, we suggest that exporters can influence importers' attitudes and behaviors with relational incentives policies. We also show that the impact of these policies is impervious to the noise, i.e., psychic distance and information asymmetry, that characterizes international business relationships. Our hypotheses are tested via structural equations modeling with data from a sample of French exporters.
|Published - 30 Jun 2010
|51st annual meeting of the Academy of International Business - San Diego, United States
Duration: 27 Jun 2010 → 30 Jun 2010
|51st annual meeting of the Academy of International Business
|27/06/10 → 30/06/10
|"Knowledge Development and Exchange in International Business Networks"