Reliance on outcome-based organisational control systems and unethical selling behaviour: theoretical development

Nick J. Lee, John W. Cadogan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAcademy of Marketing Annual Conference 2002
EditorsC. Tynan, C. Ennew, H. Winklhofer, L. O'Malley, S. McKechine , D. Mitussis, M. Patterson, M.N. Liao
Publication statusPublished - 2002
EventAcademy of Marketing Annual Conference 2002 - Nottingham, United Kingdom
Duration: 2 Jul 20025 Jul 2002

Conference

ConferenceAcademy of Marketing Annual Conference 2002
CountryUnited Kingdom
CityNottingham
Period2/07/025/07/02

Cite this

Lee, N. J., & Cadogan, J. W. (2002). Reliance on outcome-based organisational control systems and unethical selling behaviour: theoretical development. In C. Tynan, C. Ennew, H. Winklhofer, L. O'Malley, S. McKechine , D. Mitussis, M. Patterson, & M. N. Liao (Eds.), Academy of Marketing Annual Conference 2002