Sales manager problem resolution behaviour: a framework for future research

Nick J. Lee, John W. Cadogan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAcademy of Marketing Conference 2001
Subtitle of host publication2001 a marketing odyssey
Publication statusPublished - 2001
EventUK Academy of Marketing Conference - Cardiff, United Kingdom
Duration: 1 Jan 20011 Jan 2001

Conference

ConferenceUK Academy of Marketing Conference
CountryUnited Kingdom
CityCardiff
Period1/01/011/01/01

Cite this

Lee, N. J., & Cadogan, J. W. (2001). Sales manager problem resolution behaviour: a framework for future research. In Academy of Marketing Conference 2001: 2001 a marketing odyssey