Scientification of marketing

Peter S.H. Leeflang

Research output: Book/ReportBook

Original languageGerman
Place of PublicationPaderborn (DE)
PublisherSchöningh
ISBN (Print)978-3-506-77349-4, 3-506-77349-6
Publication statusPublished - 17 Aug 2011

Publication series

NameVorträge Ingenieur-und Wirtschaftswissenschaften
PublisherVerlag Ferdinand Schöningh
No.32

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