SCM's vital role in B2B

Research output: Contribution to journal › Article

Abstract

Mastering supply chains management lie at the heart of a successful B2B relationship

Original language	English
Pages (from-to)	7-10
Number of pages	4
Journal	Marketing Institute of Ireland Quarterly
Issue number	3
Publication status	Published - 2005

TY - JOUR

T1 - SCM's vital role in B2B

AU - Sweeney, Edward

PY - 2005

Y1 - 2005

N2 - Mastering supply chains management lie at the heart of a successful B2B relationship

AB - Mastering supply chains management lie at the heart of a successful B2B relationship

M3 - Article

SP - 7

EP - 10

JO - Marketing Institute of Ireland Quarterly

JF - Marketing Institute of Ireland Quarterly

IS - 3

ER -