Section C: Start-up Enterprise Management: Sales and Sales Management

Ali J. Ahmad, Punita Bhatt, Iain Acton

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Learning Outcomes
1.Understand the various stages of the customer journey
2.Become familiar with the design of a marketing communication and advertising campaign
3.Be able to develop a sales strategy
Original languageEnglish
Title of host publicationEntrepreneurship in Developing and Emerging Economies
EditorsAli J. Ahmad, Punita Bhatt, Iain Acton
Chapter10
Pages141-153
Number of pages12
Publication statusPublished - Sep 2019

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