Section C: Start-up Enterprise Management: Sales and Sales Management

Ali J. Ahmad, Punita Bhatt, Iain Acton

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Learning Outcomes
1.Understand the various stages of the customer journey
2.Become familiar with the design of a marketing communication and advertising campaign
3.Be able to develop a sales strategy
Original languageEnglish
Title of host publicationEntrepreneurship in Developing and Emerging Economies
EditorsAli J. Ahmad, Punita Bhatt, Iain Acton
Chapter10
Pages141-153
Number of pages12
Publication statusPublished - Sep 2019

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  • Research Output

    Section C: Start-up Enterprise Management: Entrepreneurial Finance

    Ahmad, A. J., Bhatt, P. & Acton, I., Sep 2019, Entrepreneurship in Developing and Emerging Economies. Ahmad, A. J., Bhatt, P. & Acton, I. (eds.). p. 154-173 19 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Section C: Start-up Enterprise Management: Pitching to Potential Investors

    Ahmad, A. J., Bhatt, P. & Acton, I., Sep 2019, Entrepreneurship in Developing and Emerging Economies. Ahmad, A. J., Bhatt, P. & Acton, I. (eds.). p. 128-140 12 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Section C: Start-up Enterprise Management: Ethics and Professional Practice

    Ahmad, A. J., Bhatt, P. & Acton, I., Sep 2019, Entrepreneurship in Developing and Emerging Economies. Ahmad, A. J., Bhatt, P. & Acton, I. (eds.). p. 174-189 15 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Cite this

    Ahmad, A. J., Bhatt, P., & Acton, I. (2019). Section C: Start-up Enterprise Management: Sales and Sales Management. In A. J. Ahmad, P. Bhatt, & I. Acton (Eds.), Entrepreneurship in Developing and Emerging Economies (pp. 141-153)