Research output per year
Research output per year
Abstract
Learning Outcomes
1.Understand the various stages of the customer journey
2.Become familiar with the design of a marketing communication and advertising campaign
3.Be able to develop a sales strategy
1.Understand the various stages of the customer journey
2.Become familiar with the design of a marketing communication and advertising campaign
3.Be able to develop a sales strategy
| Original language | English |
|---|---|
| Title of host publication | Entrepreneurship in Developing and Emerging Economies |
| Editors | Ali J. Ahmad, Punita Bhatt, Iain Acton |
| Chapter | 10 |
| Pages | 141-153 |
| Number of pages | 12 |
| Publication status | Published - Sept 2019 |
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Dive into the research topics of 'Section C: Start-up Enterprise Management: Sales and Sales Management'. Together they form a unique fingerprint.Research output
- 4 Chapter
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Section C: Start-up Enterprise Management: Implementation and Operations Management
Ahmad, A. J., Bhatt, P. & Acton, I., Sept 2019, Entrepreneurship in Developing and Emerging Economies. Ahmad, A. J., Bhatt, P. & Acton, I. (eds.). p. 190-205 15 p.Research output: Chapter in Book/Published conference output › Chapter
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Section C: Start-up Enterprise Management: Pitching to Potential Investors
Ahmad, A. J., Bhatt, P. & Acton, I., Sept 2019, Entrepreneurship in Developing and Emerging Economies. Ahmad, A. J., Bhatt, P. & Acton, I. (eds.). p. 128-140 12 p.Research output: Chapter in Book/Published conference output › Chapter
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Section C: Start-up Enterprise Management: Ethics and Professional Practice
Ahmad, A. J., Bhatt, P. & Acton, I., Sept 2019, Entrepreneurship in Developing and Emerging Economies. Ahmad, A. J., Bhatt, P. & Acton, I. (eds.). p. 174-189 15 p.Research output: Chapter in Book/Published conference output › Chapter