Service-Dominant Logic: Corporate branding's influence on the integration of "Meso" and "Micro" level phenomena

Keith Glanfield

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 7 Sep 2017
EventBritish Academy of Management Conference 2018 - Warwick University
Duration: 5 Sep 20177 Sep 2017

Conference

ConferenceBritish Academy of Management Conference 2018
Period5/09/177/09/17

Cite this

Glanfield, K. (2017). Service-Dominant Logic: Corporate branding's influence on the integration of "Meso" and "Micro" level phenomena. Paper presented at British Academy of Management Conference 2018, .