Abstract
Although effective customer complaint management can be a key success factor for international service firms, relatively little is known about employees' proclivity to report complaints. The present study examines the meaningfulness and cross-national validity of the Israel-developed willingness to report complaints (WRC) scale. Recognized validation procedures, with samples of service employees from Germany and the U.S., demonstrate the reliability, validity and cross-national invariance of the WRC scale. This article offers implications for both research and service managers.
| Original language | English |
|---|---|
| Pages (from-to) | 500-506 |
| Number of pages | 7 |
| Journal | Journal of Business Research |
| Volume | 68 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1 Mar 2015 |
Keywords
- Complaint management
- Service employees
- Willingness to report complaints
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