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Service nepotism in the multi-ethnic marketplace: mentalities and motivations
David Sarpong
, Mairi Maclean
Aston Business School
Marketing & Strategy
Research output
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peer-review
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Keyphrases
Analytical Categories
8%
Collective Identity
8%
Comradeship
8%
Creep
8%
Data Collection Methods
8%
Design Methodology
8%
Developing Strategy
8%
Developing World
8%
Exploratory Qualitative Research
8%
Favoritism
8%
First-generation Migrants
8%
Group Living
8%
International Marketing
8%
International Marketplace
8%
Marginal Revolution
8%
Marketing Management
8%
Minority Groups
8%
Motivation
100%
Multi-ethnic
100%
Multi-ethnic Society
8%
Nepotism
100%
Organizational Policy
16%
Paucity
8%
Qualitative Research Approach
8%
Reciprocal Altruism
8%
Relational Benefits
8%
Service Employees
8%
Service Organizations
8%
Social Theory
8%
Socialization
8%
Spoken Language
8%
Structured Interview
8%
Urban Areas
8%
Value System
8%
West African Migrants
8%
Social Sciences
Offspring
8%