Servitization business value: An ego-network perspective

Patricia Carolina Garcia Martin, Andreas Schroeder, Ali Ziaee Bigdeli, Timothy S Baines

Research output: Chapter in Book/Published conference outputConference publication


Servitization is increasingly being adopted by manufacturers leading to new sources of value. Current research recognises the relevance of partnerships for the capture of value, but ignores the transformation stages. Manufacturers at different transformation stages have different servitization goals, hindering the applicability of the current theoretical frameworks. The present research seeks to directly address this gap, analysing the value capture process within a manufacturer’s ego-network at the initial transformation stage. Findings provide academics with a reference point regarding a specific transformation stage and help practitioners to better manage their position in the ego-network to efficiently capture the value of servitization.
Original languageEnglish
Title of host publicationEurOMA 2018 Conference Proceedings
Publication statusPublished - 24 Jun 2018
Event25th International EurOMA Conference - Budapest, Hungary
Duration: 24 Jun 201826 Jun 2018


Conference25th International EurOMA Conference

Bibliographical note

Copyright: EurOMA 2018 Conference Proceedings.

Funding: This conference paper is part of a project that has received funding from the European Union’s Horizon 2020
research and innovation programme under the Marie Skłodowska-Curie grant agreement No 721909.


  • Servitization
  • Value
  • Ego-network

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