Servitization is increasingly being adopted by manufacturers leading to new sources of value. Current research recognises the relevance of partnerships for the capture of value, but ignores the transformation stages. Manufacturers at different transformation stages have different servitization goals, hindering the applicability of the current theoretical frameworks. The present research seeks to directly address this gap, analysing the value capture process within a manufacturer’s ego-network at the initial transformation stage. Findings provide academics with a reference point regarding a specific transformation stage and help practitioners to better manage their position in the ego-network to efficiently capture the value of servitization.
|Title of host publication||EurOMA 2018 Conference Proceedings|
|Publication status||Published - 24 Jun 2018|
|Event||25th International EurOMA Conference - Budapest, Hungary|
Duration: 24 Jun 2018 → 26 Jun 2018
|Conference||25th International EurOMA Conference|
|Period||24/06/18 → 26/06/18|
Bibliographical noteCopyright: EurOMA 2018 Conference Proceedings.
Funding: This conference paper is part of a project that has received funding from the European Union’s Horizon 2020
research and innovation programme under the Marie Skłodowska-Curie grant agreement No 721909.