Servitization in manufacturing: A business model perspective

Research output: Chapter in Book/Report/Conference proceedingConference publication

Abstract

The current research on Business Models (BMs) in servitization tends to focus on either identifying the key components of relevant BMs or examining the challenges of introducing such BMs. The creation of a BM is not a discrete event, but the result of a long-term continuous refinement effort. Redirecting the servitization research from concentrating on successful service-focused BMs to focusing on the process of developing such models is critical for servitization theory and practice. This paper, therefore, sets out to shed light on the development and refinement of the service-focused BMs in the manufacturing context.
Original languageEnglish
Title of host publicationProceedings of the 25th EurOMA Conference
Publication statusPublished - 26 Jun 2018
Event25th International EurOMA Conference - Budapest, Hungary
Duration: 24 Jun 201826 Jun 2018

Conference

Conference25th International EurOMA Conference
CountryHungary
CityBudapest
Period24/06/1826/06/18

Bibliographical note

© 2018 The Authors
Funding: This conference paper is part of a project that has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 721909

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