Servitization: revisiting the state-of-the-art and research priorities

Tim Baines, Ali Ziaee Bigdeli*, Oscar F. Bustinza, Victor Guang Shi, James Baldwin, Keith Ridgeway

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Purpose – This paper consolidates the servitization knowledge base from an organisational change perspective, identifying developed, developing and undeveloped topics to provide a platform that directs future research.
Design/methodology/approach – This paper addresses three objectives : a) it comprehensively examines organisational change management literature for selection of a theoretical framework, b) it classifies extant studies within the framework through a systemic literature review, and (c) it analyses 232 selected papers and proposes a research agenda.
Findings – Analysis suggests increasing global awareness of the importance of services to manufacturers. However, some topics, especially related to servitization transformation, remain undeveloped.
Research limitations/implications – Although the authors tried to include all publications relevant to servitization, some might not have been captured. Evaluation and interpretation relied on the research team and subsequent research workshops.
Practical implications - One of the most significant challenges for practitioners of servitization is how to transform a manufacturing organisation to exploit the opportunity. This paper consolidates literature regarding servitization, identifying progress concerning key research topics and contributing a platform for future research. The goal is to inform research to result eventually in a roadmap for practitioners seeking to servitize.
Originality/value - Although extant reviews of servitization identify themes that are examined well, they struggle to identify unanswered questions. This paper addresses this gap by focusing on servitization as a process of organisational change.
Original languageEnglish
Pages (from-to)256-278
Number of pages23
JournalInternational Journal of Operations and Production Management
Issue number2
Publication statusPublished - 20 Jan 2017

Bibliographical note

© Emerald Publishing Limited 2017
Published by Emerald Publishing Limited
Licensed re-use rights only


  • servitization
  • organizational change
  • systemic literature review
  • manufacturing
  • advanced services


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