Sharpening the edge of market driven intangibles and innovations

Matti Tuominin; Sheelagh Matear; S. Hyvonen; Arto Rajala; S Kajalo; K. Moller; Gordon E. Greenley; Graham J. Hooley

Sharpening the edge of market driven intangibles and innovations

Matti Tuominin, Sheelagh Matear, S. Hyvonen, Arto Rajala, S Kajalo, K. Moller, Gordon E. Greenley, Graham J. Hooley

Marketing & Strategy

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Unpublished - 2005
Event	World Marketing Congress Proceedings - Munster, Germany Duration: 1 Jul 2005 → …

Conference

Conference	World Marketing Congress Proceedings
Country/Territory	Germany
City	Munster
Period	1/07/05 → …

Cite this

@conference{fa6be44fdd774ccbac7e3ec0bc9ba637,

title = "Sharpening the edge of market driven intangibles and innovations",

author = "Matti Tuominin and Sheelagh Matear and S. Hyvonen and Arto Rajala and S Kajalo and K. Moller and Greenley, {Gordon E.} and Hooley, {Graham J.}",

year = "2005",

language = "English",

note = "World Marketing Congress Proceedings ; Conference date: 01-07-2005",

}