Sharpening the edge of market driven intangibles and innovations

Matti Tuominin, Sheelagh Matear, S. Hyvonen, Arto Rajala, S Kajalo, K. Moller, Gordon E. Greenley, Graham J. Hooley

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - 2005
EventWorld Marketing Congress Proceedings - Munster, Germany
Duration: 1 Jul 2005 → …

Conference

ConferenceWorld Marketing Congress Proceedings
CountryGermany
CityMunster
Period1/07/05 → …

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