Social Actors “to Go”: An Analytical Toolkit to Explore Agency in Business Discourse and Communication

Erika Darics, Veronika Koller

Research output: Contribution to journalArticle

Abstract

We argue that language awareness and discourse analytical skills should be part of business communication curricula. To this end, we propose a three-step analytical model drawing on organizational and critical discourse studies, and approaches from systemic-functional linguistics, to explore agency and action in business communication. Focusing on language and discourse helps students to analyze texts more systematically, researchers to gain deeper insights into organizational discourse, and practitioners to reflect on communication processes and produce texts with more impact. We view discourse as central to organizational processes and render a specific approach accessible and easy to integrate into business communication curricula.
Original languageEnglish
Pages (from-to)214-238
Number of pages25
JournalBusiness and Professional Communication Quarterly
Volume82
Issue number2
Early online date12 Feb 2019
DOIs
Publication statusPublished - 1 Jun 2019

Bibliographical note

© Sage 2019. The final publication is available via Sage at http://dx.doi.org/10.1177/2329490619828367

Keywords

  • agency
  • critical language awareness
  • discourse analysis
  • social actor analysis

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