|Publication status||Published - 2016|
|Event||21st Corporate Marketing and Communication Conference: Integrated Communications and Branding Past, Present, Future - Middlesex University, London, United Kingdom|
Duration: 7 Apr 2016 → 8 Apr 2016
|Conference||21st Corporate Marketing and Communication Conference|
|Period||7/04/16 → 8/04/16|
Glanfield, K., & Ackfeldt, A-L. (2016). Social psychology : a means of marketers maintaining and building internal influence in the firm by influencing the delivery of brand promises made in marketing communications activity. Paper presented at 21st Corporate Marketing and Communication Conference, London, United Kingdom.