Social psychology : a means of marketers maintaining and building internal influence in the firm by influencing the delivery of brand promises made in marketing communications activity

Keith Glanfield, Anna-Lena Ackfeldt

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2016
Event21st Corporate Marketing and Communication Conference: Integrated Communications and Branding Past, Present, Future - Middlesex University, London, United Kingdom
Duration: 7 Apr 20168 Apr 2016

Conference

Conference21st Corporate Marketing and Communication Conference
Abbreviated titleCMC2016
CountryUnited Kingdom
CityLondon
Period7/04/168/04/16

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